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Well, now this is a striking logo. Lancashire team Morecambe FC unveiled their new logo this week, and it’s caused quite a stir in that corner of the north-west of the England.
Their nickname is the Shrimps…and boy, did the logo designers run with that theme:
This replaces their previous crest, which had been around since the 1960s; with a boat to represent the seaside town, and the red roses representing the county of Lancashire (the red has obviously inspired the background to the new logo).
Logo travesty or successful modernisation?