For just a few million pounds, Liverpool Football Club may have purchased not only an upgrade in the goalkeeping department, but a key to a market with vast soccer passion and revenue that is often underestimated in the UK – Mexico.
Word has it that Liverpool are signing Guillermo Ochoa, the Mexican goalkeeper who became a treasured hero for his country due to his outstanding performances at the 2014 World Cup in Brazil. Ochoa brings charisma, style and class between the sticks to Liverpool: this isn’t Brendan Rogers heading to a SuperCasino and taking a gamble, this is a first class signing that both addresses a team need and could potentially open up a marketing bonanza for the struggling English Premier League team.
After all, it’s no secret that Liverpool are struggling more than they have for decades: in fact, this is the club’s worst start for more than 50 years. These are not the days of Shankly, Paisley, Dalglish or even Benitez: as the English Premier League becomes ever more competitive, saturated with the new money of Manchester City and Chelsea and even stronger competition from upstarts like Southampton and West Ham, Liverpool cannot risk being left behind.
Signing Ochoa both upgrades the team on the field and brings them to the North American market by having a national team legend from Mexico, who have vast support not only in Mexico but also in the United States, where they are the most popular team due to immigration into America. This is a smart move on and off the field, even if driven by desperation, it is a good bet to succeed.