The Virgin Money Football Fans’ Price Index puts the cost of going to a match – including travel, a ticket, merchandise, food and drink – at £91.87, a 17.8% rise in the last year…Season tickets can cost about the same as two months’ mortgage payments. Arsenal is the priciest, with an average season ticket price of £1,355. Spurs isn’t far behind with an average of £1,064, followed by Chelsea at £900 and Liverpool at £675.
For the new season there have been even further hikes. Sunderland introduced the most shocking increase, at 19%, while Manchester United pushed prices up 14% and West Ham 7%.
According to Virgin, one-in-eight fans will not be renewing their season tickets, despite price freezes and cuts at some other clubs (mostly ones who couldn’t fill their stadium due to overpriced tickets in the first place, mind you).
As well as not showing up, many fans are also signing the Football Supporters’ Federation petition for fairer ticket prices:
The objective of the campaign is to ensure that football again becomes the “people’s game”. Prices across the board in this country are absurd.
The recent decision by Fulham to charge Manchester United fans £45 to visit Craven Cottage when earlier in the season Wigan Athletic fans had been charged £25 shows how clubs are penalising supporters of those clubs with bigger away followings to subsidise a decline in home support.
It’d be a shame if that spectacle we tune into every weekend in England comes at the cost of people’s mortgages, for no other reason than pure greed.
Photo credit: jontintinjordan.