America’s Kit Crisis

By Max J. Rosenthal • Jun 18th, 2007 • Category: Photography4 responses

I am a serious nerd for all things uniform-related, so this link caught my eye: today Slate Magazine takes a look at the US Men’s National Team and its ongoing search for an identity, exemplified by its constant uniform redesigns. It’s a cool photo essay that’s thankfully short on the more retina-burning US kits of the past.

As the article notes:

If the national team changed uniforms in Bolivia or Belgium, there would be a revolution. In the United States, no one seems to care. But perhaps we should. A consistent uniform is good for marketing, builds fan loyalty, and links matches together historically.

(link via Deadspin)

4 Responses »

  1. I’ve never really thought about the strip.

    We always play in green. The only changes come to the away outfit, which is sometimes white and sometimes orange. It’d be unthinkable to play in any other colour.
    The Slate article is bang on. You need a consistent uniform.

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  4. There’s nothing bad about liking uniform things!

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