The Only William Hill Review You’ll Need

Terms and conditions apply : William Hill - Sports | Casino | Poker | Vegas | Live Casino | T&Cs apply | Commercial content | New Customers Only | 18+

As one of the oldest and most respected sports betting brands on the market, William Hill has a reputation for delivering the highest possible standard. But at the same time, there are many others just like William Hill that are gunning for glory in an increasingly-crowded market. In this William Hill review, we’ll be taking a look at all of the most important considerations, when it comes to the service package on offer. Take a look at the summary table below, before reading our wider William Hill review in full.

Category Our grade
Welcome offer
Mobile App
Payment options
Customer service
Streaming/Live options
Average grade

Welcome bonus

When updating our William Hill review, the primary bonus for new customers was a Bet £10 Get £30 in free bets.Though this doesn’t appear to be the most generous of bonus terms of the surface, we nonetheless appreciated its simplicity. Just check out the conditions of the offer to see for yourself.

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

So once again, it’s not the most generous offer (hence 4 out of 5), but the deal is at least one of true value.

william hill sports betting

*T&Cs apply (see above)

If you want to find more about this particular bonus, check out our page on the William Hill promo code.

Betting markets – 5 / 5

With an extensive list of more than 30 sports available, William Hill stands out above many rivals when it comes to markets. It’s been said that they could stand to improve things slightly by adding more specials and non-sports markets to the list – TV shows, politics, music and so on. During our William Hill review however, we didn’t find this to be a problem.

This is a bookmaker that specializes in sports betting, which is something they cover comprehensively at all levels. The also offer a range of more diverse and niche sports and leagues from all over the word, for those who prefer things a little more exotic.

Odds – 4 /5

One of the most reassuring things about betting with William Hill is the way in which so many promises and guarantees are offered with regard to the odds published across most key sports and events. We carried out a few comparisons during our William Hill review and found it too close to call in most instances. While it’s fair to say that William Hill may fall behind certain rivals when it comes to margins, everything nonetheless balances out when looking at the bigger picture.

For example, football margins of 6.2% at Ladbrokes outpace the 6.5% at William Hill. Also on a slight downside, the online odds and margins we came across during our William Hill review weren’t always as good as those offered for in-person betting. But then again, this is pretty much the same with every major player.

William Hill app – 5 / 5

One thing that immediately stands out about the William Hill mobile app is in fact TWO things. First of all, this app holds the title for offering access to the biggest range of in-play markets you’ll find from any mobile sportsbook across the board. In addition, mobile customers are guaranteed the best odds on the market for all UK and Irish horse races.

Add into the mix a world of impressive features coupled with total user-friendliness and you have yourself a winning mobile app. In our William Hill review, we found the downloadable app for Android and iOS to be better than the browser-based mobile site. Quite a lot better, too!

For an in-depth look into this, check out our William Hill app page.


Payment options – 4 / 5

There’s really only one very small thing that lets thing down in the payments arena…speed. Now, when it comes to deposits, pretty much every popular payment type like debit cards, PayPal and so on are processed instantly and cost nothing. Likewise, withdrawals are available via multiple payment methods and all bar one or two examples (like bank transfers) are free.

However, debit card withdrawals can take three to five working days to process, which is a little slow. PayPal withdrawals usually complete the next business day and bank transfers without about two weeks. On the plus side, the list of accepted payment types and currencies is just about as long and varied as it gets.

William Hill Customer care – 5 /5

Given our own experience while carrying out this William Hill review, we can only award the customer care team full-marks. Along with being available 24/7 by live chat, telephone and email, we found the politeness, enthusiasm and professionalism of the team to be first-rate. Response times are consistently fast and nothing is too much trouble for the William Hill support team.

Here are the details on getting in touch:

  • Telephone calls are free for UK customers – call 0800 0856 296.
  • TLve chat facility available around the clock via pretty much every page of the website.
  • Emails can be sent via the website’s ‘Contact Us’ page.
  • The registered address of William Hill is 6/1 Waterport Place, Gibraltar.

Live Streaming on William Hill – 5 /5

You’d be hard-pressed to find any William Hill review that doesn’t award a very high score – this is a brand that takes the in-play experience to the next level. The live streaming console as a whole is open to anyone with a credited account, while betting just £1 or more will allow for live streaming of all major horse racing events.

On top of the live streaming service – named William Hill TV – there’s also a trio of radio stations operated by William Hill. Offering commentary, previews, punditry and plenty of entertainment besides, it’s a great addition to the live streaming facility which is one of the best you’re likely to come across.


Our Verdict of William Hill – 4.5 / 5

There may be no such thing as a perfect online bookmaker, but William Hill comes pretty close. While there may be a few loose ends here and there that could do with being tied up, customers are nonetheless provided with the total package of quality, variety, value for money and outstanding service.

What We Like What We Don’t Like
Excellent in-play betting Not always the best odds
Superb customer service Few non-sport markets
Solid promotions Withdrawals a little slow

If you are convinced by our William Hill review, click the button below to sign up and get your welcome bonus.

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