Ladbrokes vs William Hill: which one to choose?

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William Hill and Ladbrokes are two of the biggest and most respected names in the history of sports betting. These days, the vast majority of the action takes place online, with both providers offering outstanding experiences for desktop and mobile customers alike. However, in the all-important Ladbrokes Vs William Hill battle, there can only be one winner. So when taking into account all the matters, which of the two comes out on top?

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18+, New UK+IRE customers.Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply

Welcome Bonuses – Tie

Starting with Ladbrokes, the current welcome bonus for newcomers takes the form of Bet £5 Get £20. This paid out in the form of four £5 free bets, which applies after the first bet made by the player has been settled – not when they initially deposit. The customer must place the first bet of £5 to qualify for the match bonus, with odds of at least 1/2 or higher. The welcome match bonus offers is available for new customers only and the bet must be placed on qualifying markets – a full list of which can be found on the Ladbrokes website.

18+, New UK+IRE customers.Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply

Over at William Hill, the current welcome bonus available is advertised as £30 in free bets when betting £10 of your own money. This amounts to a 300% bonus offer, though is limited to a £10 qualifying bet and a maximum free bet allowance of £30. The offer is available only to new customers and bets will only count where odds are set at 1/2 or higher. The £30 free bet is paid out in the form of three free bets worth £10 each. The best can be placed on any markets across the board and the offer is valid for 30 days from the first bet being placed, after which it will expire.

Who takes the prize in the Ladbrokes Vs William Hill bonus battle? It’s too close to call…hence it’s a dead-heat. Don’t forget you can find out more about the William Hill and Ladbrokes bonus codes with us.

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Betting Markets – Ladbrokes (just)

Moving onto the betting markets element of the Ladbrokes Vs William Hill showdown, the one thing to say for sure is that neither of the two disappoints. Regardless of what you’re into, you’re guaranteed to find something to keep you busy whichever of the two you choose.

Over at Ladbrokes, the list of betting markets in terms of specific sports totals around 25 – each of which features its own unique range of sub-markets and betting opportunities. Where Ladbrokes takes the edge in this Ladbrokes Vs William Hill comparison is when taking into account non-sports markets and specials. From TV shows to music to politics and so on, Ladbrokes definitely has the edge over its rival when it comes to these kinds of specials.

As for William Hill, the total number of sports available is closer to 30 – hence William Hill taking the lead in this area. Along with the most common and popular sports, William Hill extends its ranks to Bandy, Aussie Rules Football and other diverse markets. However, they aren’t quite up there with rivals when it comes to specials, like those offered at Ladbrokes.

In determining a winning in the Ladbrokes Vs William Hill markets face-off, the prize has to go the way of William Hill…if by a very narrow margin. The reason being that if it’s sports markets we’re talking about, William Hill does offer more sports coverage than Ladbrokes. But if it’s non-sports betting you’re into, you might be better with Ladbrokes.

Competitive Odds – Ladbrokes

Taking a current example at the time we carried out our Ladbrokes Vs William Hill evaluation, Ladbrokes was offering the following odds on Real Madrid Vs Dortmund as part of the UEFA Champions League – 5/6 for a Real Madrid Win, 3/1 for a draw and 16/5 for a Dortmund win. In terms of correct score bets, Real/Dortmund 1-0 is offered at 10/1, 2-0 10/1, 2-1 7/1, 3-0 16/1 and 3-1 11/1. The other way around, odds on Dortmund/Real 1-0 are 16/1, 2-1 12/1 and 3-0 50/1, just to quote a few examples.

Over at William hill, the odds on the overall outcome of the match are pretty much the same – 5/6 for a Real Madrid win, 14/5 for a draw and 16/5 for a Dortmund win. In terms of correct score, Real/Dortmund 100 is being quoted at 11/1, 2-1 also 11/1, 2-1 15/2 and 3-1 12/1. The other way around, odds on Dortmund/Real 1-0 are 16/1, 2-1 11/1 and 3-0 50/1.

When you take a look at the two, the Ladbrokes Vs William Hill comes out at a dead heat as while the odds differ from one result to the next, they balance out as almost identical overall. However, William Hill’s margins on football come out at around 6.5%, while those Ladbrokes are closer to 6.2%. For this reason, the point has to go the way of Ladbrokes when it comes to odds and margins.

Mobile Apps – William Hill

Next up, we’ll be moving our Ladbrokes Vs William Hill comparison over to mobile apps, which are something of an essential these days for anyone interested in sports betting.

The William Hill mobile app is a testament to how things should be done these days. Like most, this online bookmaker provides customers with the option of downloading a dedicated app, or instead accessing the mobile version of the standard website. The app is far better in our opinion, though both approaches get the job done great. What stands out about the William Hill mobile app is the guarantee of the best odds on all UK and Irish horse races, access to more in-play betting markets than anywhere else one of the easiest account management systems of any mobile app.

William Hill app

Over at Ladbrokes, anyone looking to indulge on the go has the option of downloading a dedicated app for iOS or Android devices, though there’s also a mobile version of the website itself. In our tests, we found the app to be way, WAY more user-friendly than the mobile optimized website, though to be honest this is pretty much the safe with any and every provider you’ll come across. It ran quickly and reliably, while presenting a fair few features we loved. For example, being able to withdraw winnings from certain ATMs is a very cool feature, as is live in-play betting and access to thousands of betting markets.

Once again, it’s pretty much a dead-heat in the Ladbrokes Vs William Hill mobile battle. But at the same time, William Hill may just take the point by a very slight margin. Guaranteeing the best horse racing odds and with more in-play betting than anywhere else, William Hill mobile takes it by a nose.

Streaming/Live Options – William Hill

Moving on to the final element of our Ladbrokes Vs William Hill face-off, we took a look at the way the two brands deliver live streaming services to their customers. In the case of Ladbrokes, the live streaming service is simply outstanding, with somewhere in the region of 70,000 live streams available to customers. All customers with credited accounts can access the live streaming facility, with the exception of horse racing where £1 minimum bets must be placed. The in-play betting console works in perfect harmony with the live streaming service, which on the whole we found to be great.

William Hill takes live streaming and general in-play enjoyment very seriously. William Hill TV offers instant access to a wide variety of sporting events as they happen, which are largely free to any customers with active and credited accounts. Horse races open up to those placing bets of at least £1. Along with huge coverage of many sports, William Hill also has its own radio service – three of them, in fact. For previews, punditry and commentary from experts during live UK and Irish horse racing, William hill delivers the goods in a big way.

If we had to pick a winner…which we do…it once again has to go the way of William Hill but by a very small margin. The reason being that WHTV just looks and feels like a slightly more polished service than is provided at Ladbrokes. What’s more, we also found the radio stations on offers for William Hill customers to be both useful and enjoyable. In this round of the Ladbrokes Vs William Hill bout, the latter takes the title.

Our Verdict: William Hill

The simple fact of the matter is that the Ladbrokes Vs William Hill is too close to call in many respects. Both providers deliver truly outstanding products and services for sports betting fans at all levels, along with account security and customer care that are second to none. But at the same time, there are a couple of very small areas in which William Hill clinches it.

So while it’s William Hill that gets the recommendation, Ladbrokes also comes highly recommended for putting together an outstanding package on the whole. If you trust that Willliam Hill is the operator for you, then click the button below to sign up!

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