Ladbrokes vs William Hill: which bookie is best

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If you’re thinking of setting up an online betting account, Ladbrokes and William Hill are two of the bookies that you’re most likely to consider.

In the case of Ladbrokes vs William Hill, the most important things to look out for are the types of betting and odds they offer, the deals and the ease of use on their mobile apps.

Check out our opinion on Ladbrokes vs William Hill in this article to help you decide between the two.


Our mark: 16

William Hill

Our mark: 18

Bonus:Bet £5 Get £20
Range of bets:16/20
Mobile app:15/20

Our opinion: a reliable operator with competitive odds

Bonus:Bet £10 Get £30 in free bets
Range of bets:19/20
Mobile app:18/20

Our opinion: the best bookie for the widest range of bets

Ladbrokes Sports T&Cs:

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply. T&Cs apply

William Hill T&Cs:

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

Our review

Welcome bonuses –Ladbrokes

The maximum value of each bonus is not the same:

  • Ladbrokes: you have to deposit at least £5 to receive a free bet of up to £20;
  • William Hill: you have to deposit a minimum of £10 to get a free bet of up to £30.

Both sites require you to place the free bet on odds of 1:5 or higher within the first seven days of registering on the site. Always check if there ish a promotional code.

As the bonuses come in the form of a free bet, neither site lets you withdraw the reward money, but you can withdraw any winnings you earn from playing it.

The William Hill bonus is worth double the value, so a well-placed maximum bet could see you coming away with more than £30 in profit.

What’s good about the Ladbrokes free bet bonus, however, is that it’ll be reimbursed if you lose. This effectively gives you two bites of the cherry, giving you two opportunities to make a profit from the Ladbrokes free bet and making it the more attractive deal in our opinion.

Range of bets –William Hill

Both sites started out as sportsbooks, so you’re likely to be able to find bets on the sport you’re interested in. Ladbrokes and William Hill have both got the main sports covered: football, horse racing, rugby, cricket and tennis included.

William Hill just pips Ladbrokes to the post in its range of bets, offering over 30 different sports in comparison to the 25 on Labrokes. Outside of the main sports, William Hill offers bets on less popular sports like Bandy, Handball and Australian Rules football.

It’s still a close call on Ladbrokes vs William Hill though, as Ladbrokes edges ahead for non-sports bettors with its small range of bets offered on things like politics, awards, music and TV shows.

Odds –Draw

Considering both operators are market leaders in the UK, they have to keep their odds in line with each other to remain competitive. This also means that they’re not obliged to offer the more generous odds that you can sometimes find on smaller operators.

Odds are variable depending on the competition and the stakes, but it would be unusual to find a huge difference in the odds offered on mainstream events.

Take these Premier League matches, for example:

Premier League Comparison

In these cases, it’s a mixed bag. There are no matches where you would be better off going with one operator over the other for a Home, Draw or Away bet.

The differences are marginal. In the case of Swansea vs Everton, for example, a win from a Home or Draw bet with Ladbrokes would get you a slightly bigger pay off than at William Hill. Similarly, William Hill’s odds on the Draw and Away bet in Newcastle vs Watford are a little more generous.

Mobile apps –William Hill

Like all decent operators out there now, both Ladbrokes and William Hill have good mobile apps so you can keep on top of your bets when you’re away from your computer.

The main apps for both bookies are the sports betting apps with similar key features:

  • In-play betting and market trends;
  • Live sport results;
  • Notifications of best prices and bets;
  • Account management including depositing and withdrawing funds.

Betting App Comparison

Both apps are available on Apple and Android devices, but William Hill’s is also compatible on Blackberry and Windows devices. Although Ladbrokes have developed a mobile site accessible from any mobile browser, Blackberry and Windows users will miss out on the full app experience.

The verdict –William Hill

When it’s Ladbrokes vs William Hill, there’s not a great deal in it but William Hill does narrowly takes pole position. Their range of sports is wider, which might not be a big deal if you’re just looking to bet on football, but it’s good to have the option. On top of that, the William Hill site and app are more functional and easier on the eye, which makes a difference if you’re going to spend some time on it.


Want to sign up? Don’t forget to get your William Hill promo code first to make the most of their bonuses.

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