I’m all for MLS marketing to supporters as well as to spectators, and encouraging the culture of soccer that everyone who is reading this blog probably appreciates the value of already.
FC Dallas obviously have a serious deficit of such supporters, and given the success of Seattle’s marketing campaign, they and many other MLS teams have wisely chosen to try to appeal more to your active soccer fan. So they’ve launched a new season ticket campaign targeting supporters, and good for them.
That’s not a photoshop job, folks: I swear on the Brimstone Cup. They ARE FC Dallas!