There was once that Bobby Zamora, scorer of 70 goals in 119 appearances for Brighton & Hove Albion, a legend to this Seagulls fan some years ago:
Blessed with power, pace, some aerial ability and a calm finish, Zamora led the Albion up two divisions with successive championships at the start of the decade through his goalscoring exploits.
28 goals in 2000-01, 28 again in 2001-02, and 14 in 35 in what’s now the Championship in 2002-03.
When the ball hits the goal it’s not Shearer or Cole, it’s Zamora.
He would, of course, swiftly move on up to the Premier League, a young striker with his record and ability attracting the expected attention: to Tottenham Hotspur he went in 2003, seemingly destined for England duties as both Cole and Shearer approached the end of their careers.
But then for the first time in his career the goals did not come: he never scored for Tottenham in league play, departing after just sixteen appearances for West Ham in January 2004. There, in the Championship, he rediscovered his touch, scoring a decent 13 goals in 39 appearances in 2004-05, including the winning goal in the playoff final to take them back to the Premier League in 2005.
And then the goals stopped again. Zamora scored just six goals in 34 games for West Ham in the Premier League in 2005-06, as he continued to struggle to adapt to the top flight. He improved the next season, but ended up with just 34 in 136 for the Hammers. His best streak, at the start of 2006-07 season, saw him lead the league in scoring early on with five goals in his first four games, though then arrived Carlos Tevez, and a season of torpor ending in relegation.