Seattle’s MLS team, due to launch in 2009, had enjoyed a dream start in recent months due to publicity over their supporter-friendly identity. Then they had to choose a name, and suddenly, the conflict between global branding and local history drove a wedge between fans and MLS.
Wow. A day into launching their website and not long after announcing they’d be MLS’ fifteenth (current) team, Seattle have already sold over 3,000 season ticket deposits at $50 each. Outstanding start: maybe having an FAQ in Afrikaans is the key to MLS marketing.
Seattle will be MLS’ 15th team in 2009, and they already have a snazzy website up. It’s pretty smooth compared to the regular horrific MLS team sites, and you can already reserve a season ticket. Even the FAQ is available in 12 languages, including Afrikaans (?!). Update: the announcement that Drew Carey is involved is […]
Just as Seattle seems set to lose an NBA team, so it gains an MLS one. I’m not sure that’s an equal trade in the American sports arena yet, but it’s excellent news that the league will finally have a presence in the Pacific Northwest. It’s been rumoured for a while, but the Seattle […]
