Author Archive

Seattle Speaks: The Case for the Sounders

By Max J. Rosenthal • Mar 30th, 2008 • Category: Lead Story

Last week, we reported that MLS had balked at the idea of offering the name Sounders as one of the choices in the online poll to pick the name of Seattle’s new MLS team. Fan pressure, though, seems to have contributed to a decision to allow a write-in choice, and a movement has started for Sounders as the choice. Max Rosenthal explains why.



MLS Supporters Getting Some More Publicity

By Max J. Rosenthal • Dec 13th, 2007 • Category: American soccer

MLS Underground has decided to shift focus and start covering MLS supporters in all their glory or lack thereof. The site also wants to create a sort of directory of all things MLS support. A great project in the works for American fans.



Big Brother Meets the Terrace

By Max J. Rosenthal • Dec 4th, 2007 • Category: News & Notes, World Football Culture

With the 2008 Olympic soccer tournament approaching, China is eagerly preparing to completely miss the point:
“Zhongguo, Zhongguo — ha, ha, ha. Zhongguo, Zhongguo bi sheng,” the crowd shouts, simultaneously beating yellow, stick-shaped batons to the rhythm. “Jia you, jia you.” Rough translation: “China, China — ha, ha, ha. China, China must win. Let’s go, let’s […]



The Atlas of Soccer

By Max J. Rosenthal • Nov 2nd, 2007 • Category: History, World Football Culture

Fandom drives people to do a variety of outwardly strange things, from scarf collecting to lucky-shirt rituals. Via the Uni Watch Blog comes a great example: billsportsmaps.com, the site of a fan who crafts his own maps of various sports leagues around the world. Some are computer-generated, some hand-drawn, and all gorgeous […]



Moneyball Meets Football

By Max J. Rosenthal • Aug 21st, 2007 • Category: American soccer

When San Jose’s MLS return was announced, it came with the news that Oakland A’s GM Billy Beane would be tangentially involved. But, a little further down the road and a few newspaper articles later, you wonder how long Beane can keep himself away:
For now, Beane has an informal involvement with the team that […]



What’s That Awful Noise?

By Max J. Rosenthal • Aug 21st, 2007 • Category: American soccer

From the Department of Doomed From the Start comes adidas’ “Represent” campaign, the centerpiece of which is a custom downloadable song written for each team. There are some pretty decent bands in the lineup, so I’m trying to figure out why most of the songs are such a disaster. Music and sports do […]



Defending MLS’ Actual Fans

By Max J. Rosenthal • Aug 20th, 2007 • Category: American soccer

Jamie Trecker, guest blogging for Luis Arroyave at chicagosports.com, has some comments on MLS’ marketing failures:
In fact, the only two groups that MLS hasn’t tried to attract are the ones that actually have showed up to see the games from day one: the hardcore fan, so to speak and those of us out here who […]



English Media Hearts MLS, Kind Of

By Max J. Rosenthal • Aug 8th, 2007 • Category: Media

There’s plenty of amusing fun to poked at MLS, and most of it makes it into the following clip from Fox Soccer’s show  “David Beckham’s Soccer USA.”  But there’s also highlights, praise, and a great feature on Toronto’s fans, all served up by English television.  Yes, this is pretty small-time, but the respect has to […]



The German Model

By Max J. Rosenthal • Aug 8th, 2007 • Category: American soccer, World Football Culture

I have said it before, but in light of great articles from Soccernet’s Uli Hesse-Lichtenberger, it bears repeating: the Bundesliga, not the Premiership or La Liga, should be MLS’ role model. Uli’s latest article on fan power in Germany has some great examples of why:
Depending on the club, the cheapest Bundesliga ticket for an […]