Comments on: U.S. Open Cup Final Marketing: DC United, We Win Trophies

By: The Sweeper: The Mediocrity of MLS? | Pitch Invasion

The Sweeper: The Mediocrity of MLS? | Pitch Invasion — Tue, 27 Oct 2009 13:25:19 +0000

[...] club president Kevin Payne has never lacked for chutzpah, and after a season in which the team launched a website called “We Win Trophies” but have failed to make the playoffs for the second year in a row, arguing that DC had at least [...]

By: The Sweeper: The Future of the US Open Cup | Pitch Invasion

The Sweeper: The Future of the US Open Cup | Pitch Invasion — Wed, 02 Sep 2009 14:51:46 +0000

[...] Story We’ve praised DC’s marketing effort for the US Open Cup final tonight, fueled by their spat with the Seattle Sounders over hosting of the final, but DC supremo Kevin [...]

By: Tom Dunmore

Tom Dunmore — Tue, 11 Aug 2009 18:43:37 +0000

Dave, if the Chicago Fire can sell out the SuperLiga final, I’d be surprised if DC can’t manage a pretty impressive turnout on a much higher marketing budget and with an MLS opponent this year. My guess is 18,000, even if Kevin Payne has to personally bus in a few thousand himself.

By: Dave

Dave — Tue, 11 Aug 2009 18:34:03 +0000

You know what, Jason? You’re right. I’m revising my estimate: 16,000. And 4,000 of them will be Seattle fans.

And that might still be pretty high for a Wednesday night.

By: Inca

Inca — Mon, 10 Aug 2009 19:29:37 +0000

You know, I hadn’t really bothered with animus towards DC for the past few seasons, but this marketing campaign has really changed my mind–I hate DCU again.

By: Jason Davis

Jason Davis — Mon, 10 Aug 2009 17:26:38 +0000

I think 25k on a Tuesday night would be pretty damn good.

And Tom, I told you you’d do it better. Excellent stuff.

By: Dave

Dave — Mon, 10 Aug 2009 17:05:55 +0000

While it’s nice to see this Open Cup Final get a little bit of buzz, let’s be frank here. If a major sponsor came to USSF and offered them millions to promote this tournament in exchange for their name on the trophy and more TV coverage, Sunil Gulati would personally tell the sponsor’s representatives to fuck off, then have security toss them out of the building. USSF will *never* promote the Open Cup. It is entirely up to the clubs to promote this event, and the only two MLS clubs that would are the ones in this year’s final.

My prediction: no more than 25,000. And at least 5,000 of them will be Sounders fans. Just you watch.