Comments on: Red Bull’s Global Brand Expands: RB Leipzig Launched

By: Fan Ownership: The Bundesliga Model | Pitch Invasion

Fan Ownership: The Bundesliga Model | Pitch Invasion — Thu, 11 Mar 2010 20:16:41 +0000

[...] of course there is the recent intervention by Red Bull who are the latest to try and bring sustainable top flight football to Leipzig. Opinion of the energy drink supplier’s involvement in professional sport is so polarised [...]

By: voip

voip — Thu, 12 Nov 2009 11:28:30 +0000

I have been travelling around in Europe for a month, and although with the break, there wasn’t much football on my busy programme, I did nevertheless notice some things:-I was in Barcelona when R.D. Espanyol inaugurated their new stadium by winning a 3-0 victory against Liverpool. I have always felt some sympathy for Español for being the “little guys” in Barcelona, and was happy to see them play Click to continue reading…

By: tiktech

tiktech — Sat, 08 Aug 2009 07:03:07 +0000

Well Martin, some prefer supporting football teams rather than companies. It’s all ok when they just take up sponsoring, but not when they trash club identities just to promote their brand. Destroying a club just to strenghten their own image is real disrespect to the fanbase and hopefully they will not ever try to think about invading our market with this idea.

By: Mark Coffee

Mark Coffee — Wed, 05 Aug 2009 08:51:46 +0000

I guess time will tell if the branding has the exposure they want to get- its at least beeter than being branded by a beer similar alcohol company.

By: Cool Youth Brands | mobileYouth - youth marketing mobile culture research

Cool Youth Brands | mobileYouth - youth marketing mobile culture research — Thu, 16 Jul 2009 08:46:00 +0000

[...] International), Red Bull Marketing Stunt (Graham Brown @ mobileYouth), Invading Football (Tom Dunmore @ Pitchinvasion.net), Red Bull 1976 Games (Graham Brown @ mobileYouth) and Red Bull Racing [...]

By: Red Bull - Youth marketing lessons and football | mobileYouth - youth marketing mobile culture research

Thu, 25 Jun 2009 07:29:35 +0000

[...] Red Bull is literally positioning their brand on the jerseys of football clubs around the world. The results of their investments have been mixed. The teams they own are not performing well on the field but they still plan to expand by building football stadiums. (Tom Dunmore @ Pitchinvasion.net) [...]

By: Pro Vercelli: No Time for Losers - The Run of Play

Pro Vercelli: No Time for Losers - The Run of Play — Tue, 23 Jun 2009 00:45:21 +0000

[...] first match, in the semifinals, was against the New York Red Bulls, and we struck a blow for product-placement sanity by beating them 3-1. Dogan missed a penalty in the third minute, but Contini scored twice before [...]

By: Michal

Michal — Sun, 21 Jun 2009 14:12:33 +0000

By: Martin

Martin — Sun, 21 Jun 2009 06:27:18 +0000

Red Bull has a very strong future in this field and they are ready to spend 100s millions in this field .. I have to say I’m supporting them .

By: Tom Dunmore

Tom Dunmore — Fri, 19 Jun 2009 16:35:08 +0000

Spiegel had an article on this today with some more detail: http://www.spiegel.de/international/germany/0,1518,631450,00.html

They’ve really chosen their target well this time, a region desperate for a winner even if it’s branded Red Bull, it seems — though the opening paragraph on the protest isn’t followed up very well.

Thanks for the correction, Ursus. I’m glad there is a little hope out there…