There’s also a difference between abhorring any kind of commercialisation of the sport (when did I claim that I did exactly?) and criticising particular forms of corporate behaviour. To me, changing the name and identity of a team wholesale overnight marks more than a superficial difference between Red Bull as an MLS owner-investor and most others who have not done that. Maybe you disagree; fair enough.

And sure, perhaps this whole thing has been incoherent from the beginning — I’m just a football fan running a blog in my spare time, there has never been a grand manifesto proclaimed anywhere here.

I didn’t miss you putting up this kind of thing at all. The fact that this blog seems to love this kind of thing reflects a basic incoherency of Pitch Invasion: glorifying what’s possible only at the massive scale of international corporate football, and yet claiming to abhor the commercialization of the sport (Red Bull New York, for example, although there’s nothing but a superficial difference between them and any other MLS team).