Why leveraged takeovers are bad for football
It’s a sorry day for football when those who want to consider the game’s future feel like they need to go to Business School to understand what the hell is going on. But Liverpool fans seem to have been blindsided by the deleterious consequences of their club being the subject of a leveraged takeover, that is, one financed by borrowed funds, despite the fact there was a similar example not sixty miles away in Manchester not long ago.
Some, though, still argue such debt-laden purchases should be allowed in football. The Guardian’s “Big Debate” this week featured for and against viewpoints on the issue.
On the for side was Joe McLean, Partner of accountancy and advisory for Grant Thornton. I won’t mention that he or a tired Guardian sub thinks Liverpool are owned by “George Hicks and Tom Gillett”, but I will inflict on you some of his puerile reasoning for why leveraged buy-outs should be allowed.
Through telephones and the internet, fans can get the kind of access they couldn’t 10 years ago and the Glazers will think they can exploit that technology. Almost half the population of the world is in India and China and that is the market that attracted the Glazers, George Hicks and Tom Gillett at Liverpool, and other big investors.
Well, that’s fascinating, Joe. There’s a big worldwide market out there for football, there’s lots of people in Asia, and some of them even have telephones! Fantastic. If only the Glazers had told us that in the first place!
No, that’s a reason why people would borrow money to buy a club — speculative dreams of the unbounded riches to be made in the Asian market (if only one in ten Chinese would buy my wind-up clock…) has been sending folks east for centuries. Even if they’re right this time and they pull it off enough to keep paying those mountains of interest payments, where’s the benefit for the existing fans?
But McLean reassures us these speculators know their stuff, ignoring the fact United had to have an extremely successful season just to pay down the debt this year, have raised ticket prices, and that in football, fortune is always eventually fickle.
The Glazer family know what they are doing. They say: “We will borrow money, take the club to another level, pay the money back and make a capital gain.” I think that is quite legitimate in world business. It’s what happens in the City, Frankfurt, Geneva and New York. They borrow, take the business on, pay it back and make a profit. Sometimes it goes wrong but often it goes right. The Glazers have taken United forward and Sir Alex Ferguson continues to be a big spender in the transfer market. The profits United are making means they are servicing their debts and that shows the Glazers’ example is working.
Joe, no-one’s saying this isn’t something that happens in world business. That doesn’t mean it’s right for football, and the reason is in that little caveat he slips in there in the middle of the paragraph, which I’ve kindly bolded and italicised for you: “Sometimes it goes wrong”. Notice he doesn’t say ‘rarely’ or even ‘occasionally’. There’s absolutely no reason for the risk of something going wrong to be put onto the club and onto the fans who will pay the price.
McLean’s only argument in favour of leveraged buy-outs is that they happen in business, and there’s a decent chance those behind it will make a profit out of it in a few years, in the meantime using the club’s money — the fan’s money, at bottom — to pay off the interest. Not a word of how it’s in any way good for football.
The ‘no’ portion of the debate is argued by Dave Boyle, head of policy at Supporters Direct (it should be noted that Dave is an occasional Pitch Invasion contributer).
Boyle makes the point I just tried to rather more eloquently.
The idea of a leveraged takeover is that an asset is undervalued and somebody thinks they can make more money out of it so they use debt to acquire the club and then try to make the money back. It’s based on speculation, so the only sure-fire winners tend to be the people who sell up and leave the clubs behind.
Once the debt has been taken on you are at the whim of capital markets and that means the size of the liability can be beyond the club’s control . . .Debt can help achieve new goals but if the only reason is to transfer ownership from one party to another, then the question of most fans would be “Why are we doing this?” It seems like if you have this kind of debt you have to make more money just to stand still.
But even more importantly, Boyle offers a tentative way forward. After all, if McLean’s point is leveraged buy-outs are normal business practice, and our contention is we don’t want them in football, then the solution must involve protecting football to some degree.
Why not introduce a more rigorous process of scrutiny, more detailed financial investigations via a regulatory unit ensuring that owners show they have the money, what the source of the money is, the viability of their business plan and how much debt is involved. Clubs will continue to be taken over and go into debt but at the moment it’s a free-for-all. If there is a recession, consumer spending will drop and season tickets and TV subscriptions could be the first things to go. But the borrowing is based on the belief that the boom will never end.
It remains a cutting and cruel irony that the kind of free-for-all unregulated takeovers going on in English football are being led by Americans who also own sports teams in their own countries in leagues that would never allow this kind of unstable investment without far more severe scrutiny. That’s why they’re in England trying to make a quick killing, and Hicks is saying silly things like this.
About the Author
Tom Dunmore is the founder and editor of Pitch Invasion. Follow him @pitchinvasion on Twitter.
Email this author | All posts by Tom Dunmore
You might also like:
|
|
|
|
|








This post made me smile. So against the American way of doing business.
In business school they teach that whether or not an LBO will work is purely a function of numbers. If you borrow $X debt ax “i” interest rate and finance over “n” period of time with $R revenues, you just run the numbers to see whether or not it will work. Then you get out into the real world and realize that often the numbers are smoke and mirrors, guesses and BS.
Some endeavors are quantifiable, others aren’t. Football isn’t like selling widgets or calculating how many hotel rooms will be taken in the month of December. There’s no real way to quantify things like team chemistry and form. Even spending all the money in the world on players won’t guarantee success. (Ask Real Madrid.)
And when a good team has a run of poor form, it can affect financial results in a huge way. What will it cost Liverpool if they miss Champions League next year? What if they miss it two years in a row? Who will buy the global brand then? How will the owners bring in the revenue streams to finance the debt if this happens?
I’m curious what interest rate they’re paying on this debt. Anybody know? Borrowing money for a football team, where the ability to repay it depends on teams results, would seem to be incredibly high risk. In general, high risk leads to lenders demanding high interest rates.
I would think that after a couple of huge, high-profile implosions where the team and owners can’t pay what they owe, this will become a moot point. Like the junk bond craze of the late eighties, eventually the numbers just won’t work and you won’t see the deals anymore.
Is it horrible to hope that Liverpool finishes in fifth place or lower this year? (I’ve never liked ‘em anyway.)
Laurie: I think every single soccer executive should have “Football isn’t like selling widgets” tattooed on their forehead as a condition of their involvement in the game.
I wouldn’t wish a Leeds-style collapse on Liverpool fans (or anyone), but it would be a hell of a lesson in economics for football fans. Shock therapy is ugly and I hope we can avoid it; yet if fans close their eyes and fail to see danger when it arrives, as I’m afraid many at Anfield did, they would have to look at themselves closely in the mirror.
“I think every single soccer executive should have “Football isn’t like selling widgets” tattooed on their forehead as a condition of their involvement in the game.”
And the fans! That goes double for a certain subset of fans who think that the soccer business is simply business like any other, who are blind to the cultural/social/political parts THAT THEY TAKE PART IN (!), and who believe that success in one area of business can be comfortably and seamlessly transposed into another, and that all the same, relatively rational economic rules, standards, and expectations apply across the board.
Digression: Maybe it’s because I’ve spent too much time on American message boards talking mostly to Americans, but there’s a fair amount of this from American soccer fans on the net, and I’ll wager it has little or nothing to do with us being more capitalist, genetically speaking – it has everything to do with the fact that if you’ve an American soccer fan over the past 15 years or so, you’ve learned to be hyper-conscious about business concerns. Every long-time MLS fan has got one eye on the ledger book at all times – its a trained reflex. There’s a bizarre empathy for the plight of the very rich people who run things, and an assumption of their rationale. Even when its shoddy.
Anyway, digression over.
Having walked into and/or provoked way too many of these tete-a-tetes over the past couple years, I’ve gotten to the point that when someone throws out a trite, thoughtless “it’s the way of the world, get used to it” or “purity in sports is dead,” (who said it ever lived?) or when they start talking about it all as “product”, it’s time for me to throw up my hands and walk away. There’s just no common ground to begin from there.