Does soccer need more ‘danger’ to sell in the United States to the right demographic?
Comments made by former MLS Commissioner Doug Logan to the Oregonian in this regard made waves recently. “Soccer audiences at their best have got to be a little dangerous,” Logan said. “It’s three guys with a beer cursing at the guy on the field. It’s not a family activity. If you want a family activity, go to the circus.”
Logan further criticised the reliance of MLS teams on group ticket sales to youth soccer groups. “Success at the gate has to have a tribal following and not just a van of soccer-playing kids who come to one game a year,” Logan said. “If your business model depends on youth soccer, it won’t be enough.”